![]() Click Add.Ĭlick Save in the top right to save your new tag. Select the event that you would like to trigger this tag so the Facebook Pixel tracks each individual event. In Advanced Settings, set Tag firing options to Once per event.Ĭlick Triggering to open the Choose a Trigger window. From the Custom section, select Custom HTML. Name your tag (i.e., "Facebook Pixel").Ĭlick Tag Configuration to open the Choose Tag Type menu. ![]() Navigate to the Overview page in Google Tag Manager and click Add a new tag. Google Tag Manager: Using Google Tag Manager, you can easily install the Facebook Pixel.This includes website activity like pageviews, add-to-carts, and online purchase values.īelow we'll walk through how to install your Facebook Pixel using Google Tag Manager or WordPress. Use the What can you connect section to get a better understanding of your Pixel can be connected to.įor example, if you choose to connect your Facebook Pixel with your Shopify Account, the Pixel will automatically import any type of Shopify conversion that's being tracked. This will open up a platform-specific page that outlines what you can do, what you can connect, and what people have to say about the integration. Other popular platforms, like Wordpress, Wix, and Ticketmaster, are listed as Partner Integrations as well.Ĭlick See Details to view more information on a specific platform. There are many Data Sources you'll find on this list that also integrate with Databox, like BigCommerce, EventBrite, Shopify, WooCommerce, HubSpot, and Salesforce. From here you can view eCommerce platforms, Website platforms, CRM & Marketing software, Tag Management options, and Mobile platforms that can directly integrate with Facebook Ads Pixels. Using the lefthand menu, navigate to Partner Integrations. How to use Partner Integrations to create Custom Conversions It's recommended that you start by using Partner Integrations order to quickly and efficiently set up a variety of Custom Conversion for your business. How to create Custom Conversions in Facebook Ads Pro Tip: Learn how to create Custom Conversions from Facebook's documentation Enter a Name for your Pixel and your Website URL (optional). This will open the Create a Facebook Pixel window. To create a new Pixel, click the blue + Add a New Data Source button in the top left and select Facebook Pixel. In the Measure and Report section, click on Pixels. In Facebook Ads, click on the Menu icon in the top left corner. How to create a Facebook Pixel Pro Tip: Learn how to create a Facebook Pixel from Facebook's documentation You can then use Custom Conversions to optimize your ad delivery and reach people who are most likely to take the actions you care about. When you create these rules, you can measure more specific customer actions. What is a Custom Conversion? Pro Tip: Learn about Custom Conversions from Facebook's documentationĬustom conversions let you create rules for events or URLs. These actions are recognized by the Pixel as "events." These events can be viewed in the Events Manager on your Facebook Pixel page. What is a Pixel? Pro Tip: Learn about Pixels from Facebook's documentationĪ Facebook Pixel is an analytics tool that allows you to measure the effectiveness of your advertising by understanding the actions people take on your website. Examples of actions that can be tracked include filling out a form or making a purchase on your site. How to use the Metric Builder for Facebook Ads (Pixels).How to verify Custom Conversion data in Databox vs Facebook Ads.How to create a Custom Conversion associated with a specific Campaign or Ad Set in Facebook Ads.How to create Custom Conversion in Facebook Ads.This video tutorial provides a comprehensive overview of how to install your Facebook Pixel and create Custom Conversions with Facebook Ads. However, the Pixels that are created in your Facebook Ads Account must be set up in a way that associates these custom events with a Facebook Pixel. The Metric Builder for Facebook Ads (Pixels) allows you to access Custom Conversion data from your Facebook Ads Account. How to use Facebook Ads Pixels and Custom Conversions with Databox Pro Tip: Learn about Pixels and Custom Conversions from Facebook's documentation
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